Projections suggest Liverpool may exceed £700m in total revenue following their 2024/25 Premier League title, according to The Athletic.
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Liverpool won the 2024/25 Premier League, bringing their total to 20 top-flight titles. The club is now projected to generate over £700 million in total revenue for the season, based on internal modelling reported by The Athletic.
The team was managed by Arne Slot in his first season in charge. Mohamed Salah led the team in goals, while Dominik Szoboszlai and Alexis Mac Allister were part of the regular midfield setup. Trent Alexander-Arnold recorded 11 assists in 29 league appearances, playing in an adjusted role.
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Premier League earnings
The Premier League distributes central revenues to clubs based on performance and broadcasting. In the two previous seasons, Manchester City received approximately £176 million each year as champions. Liverpool are expected to receive a similar amount.
The club’s matchday income increased due to the Anfield Road stand expansion. UEFA revenue from reaching the Champions League quarter-finals is projected to range between £18 million and £24 million, based on the current distribution model. Liverpool’s commercial partners in 2024/25 included Nike and Standard Chartered.
Revenue comparison
Manchester City’s £715 million in 2023/24 remains the record for the highest single-season revenue by a Premier League club. Liverpool’s projection of over £700 million would represent their highest ever figure and place them close to this benchmark.
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The Athletic reports that revenue growth is also being driven by digital membership programmes, pre-season tours, and region-specific commercial activity in Southeast Asia and North America.
Use of revenue
Richard Hughes served as Liverpool’s sporting director during the 2024/25 season. The club has prioritised reinvestment into academy recruitment, data analytics infrastructure and medical facilities. Recruitment has focused on players fitting the tactical system implemented under Slot.
